RUBI® has opened a sales office in Mumbai to improve its introduction to the Indian market
As the result of our "dual" policy on internationalization, by which projects are combined in mature markets with other emerging markets, RUBI® has recently opened a sales office in the city of Mumbai, India.
A presence in India will allow RUBI® improve their market knowledge and distribution especially for Tiling professionals in India.
This knowledge of a complex market is the factor that should help to reinforce the position of RUBI® in India in the coming years.
The presence of RUBI® in the country will be key for the brand and the potential is promising.
This project of RUBI® in India is a long-term challenge in which we will engage in the task of training users and providing product demonstration in areas with lots of construction activity. This trade expansion has great similarities to the opening, just over two years ago, of RUBI® Westafrica, a strategic position on the African continent that covers the markets of sub-Saharan area.