RUBI-KANGURO Rubber products for construction are highly functional products with high durability and high profitability for construction workers. The range consists of rubble chutes to transport work debris as well as a wide range of baskets, buckets, trays and tubs of different shapes and capacities.
Since KANGURO's integration to RUBI®, it has worked on improving and enhancing communication and image of the range. For this reason, in addition to applying a new logo RUBI-KANGURO, it has also changed the packaging of all it's products with the aim of improving brand awareness and communication at point of sale. To do this, all products incorporate specific labelling, with new symbols based on pictograms.
In addition, the new range has specific section in the new RUBI® catalogue and on our website. It is accessible via the RUBI® APP and already has application videos on our RUBI® YouTube channel.
These enhanced communications combined with the different characteristics of the products, is allowing us to progressively introduce the new range in the main international markets, thanks to the network of branches and subsidiaries of the Germans Boada group.
|