The packaging of any product should allow it to practically sell itself. With this premise, in addition to other criteria such as perceived quality, brand, size, safety and product protection, RUBI ® is conducting a progressive renovation and modernization of the packaging of its various product ranges.
The main objective is to support the decision to purchase the buyer himself, giving as much information about the product and its benefits at the time of purchase. Thus, the user can buy with confidence in your choice and hit the dealer, you can spend less staff resources to the task of limitations, those product lines that allow it.
Wide range of RUBI ®, the ranges of diamond blades and diamond drilling or incorporate bits from earlier this year, these new packaging. The use of full color images and a more logical organization of the entire product information, the user decides to make faster and less doubts.
Besides leveraging the latest technologies, these new packaging feature a QR code (or Bidi) Custom, which allows, through a smartphone or tablet, both the user and the dealer have immediate access to videos of implementation, and instruction manuals technical information for each product.
In parallel, the packaging has been redesigned to improve deployments RUBI ® products in different outlets, with a new image and a size optimized in order to occupy as little space as possible to linear, favoring rotation stocks of our customers.
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