As part of its international consolidation strategy, Germans Boada - RUBI has recently opened a new sales office in Bogota which will provide services to its clients in Colombia and Ecuador. This new office will provide sales training and support to importers and distributors in both countries with the aim of improving knowledge of RUBI® tools and appliances.
RUBI® products already have a strong presence in every country in Latin America and this new office in Bogota joins the existing offices in Chile, Venezuela and Cuba, further strengthening the company’s commitment to developing sales in this continent.
This year (2014), the international sales of the Germans Boada group will account for 85% of its total turnover, with Latin America being responsible for 14% of that figure.
The presence of RUBI® in Latin America extends from Mexico to Chile, most notably in Peru, Colombia, Chile, Argentina, Cuba, Ecuador, Mexico, Uruguay and Panama, amongst other countries.
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