Internationalization is a key aspect of the company's philosophy of Germans Boada - RUBI ® and this results are refected in a very significant international presence. In this context, and in objective to further enhance its presence in the major markets , the group has recently opened Westafrica RUBI ®, a strategic position on the African continent to cover the area of sub-Saharan markets .
In addition, it has opened its new subsidiary RUBI Canada, essential to give good service to a market , the Canadian , with a strong positive trend. These two new international positions are an example of the commercial policy of the group, based on the combination of strategic projects in the medium and long term, with different objectives but at the same time complementary .
Not forgetting the domestic market, which RUBI ® dedicated promotional efforts , demonstration and training to address the plight of the sector, the group has a clear international vocation that allows to export, actually, more than 85% of their sales to about 130 countries. |
