In order to strengthen the brand, enhance its presence in the line and improve its application in digital media, RUBI ® has evolved its corporate image. The changes affect both brand architecture, as the logo, the packaging and the color code in addition to introducing a new slogan that accompanies the brand communication activities.
The most visible change is the evolution of RUBI ® logo, giving it volume or 3D effect, while incorporating modern typography and giving more weight to the red colour , always associated with the strength, passion and energy.
Moreover, throughout the year we are facing the comprehensive renovation of all product packaging RUBI ®, with the aim of improving communication in the selling point, highlighting the business case and at the same time reducing the total size so as to optimize the occupation of the linear.
Finally, according to the increasing proximity of the brand with its users and in order to give the brand new values, a slogan has been created , "Building Together", which accompanies the brand communication activities, especially related to the Club RUBI ®. The motto "Building Together" (building together) aims to promote the idea of involvement, complicity, teamwork and community that both our dealers and our customers give us consistently. |