RUBI ® products are created with design and creativity, with the priority to meet the real needs of the professional tilers, being most practical, durable and as competitive possible. For this reason, the direct participation of professionals from different countries at different stages of definition, creation and development is a key factor for the success of RUBI ® products.
Specialized working groups, group dynamics, and preproduction tests, comparisons, polls and analysis of habits are some of the actions that RUBI ® power today to ensure that the product range is what the professional really needs. Furthermore, RUBI ® has dedicated personnel to visit and accompany works professionals in their day to day, to see first hand the real needs of the sector and to define, future innovation projects.
In this regard it is noteworthy that social networks are increasingly a source of crucial information, thanks to the growing involvement of industry professionals in this environment. |